by Jean Brittingham
Over the past few years, there has been a ‘quickening’ in the world of women as it relates to the health and future of our planet. This awakening has fuelled the emergence of grassroots communities as well as the significant increase in entrepreneurial activity among women that we at SmartGirls are so very excited about.
It has also created a significant body of research about the traits of successful women in these ventures. Not surprisingly, they are the traits talked about extensively in sustainability salons, environmental blogs, and policy meetings -- systems awareness and thinking, passion, hopefulness, solutions orientation and a keen understanding of the undeniable power of relationships.
Women, who are known to wield significant influence in consumer decision-making, can become a secret weapon in a shift to sustainable consumption. To be specific, if women are engaged in the design, marketing, advertising and delivery of the shopping experiences of a future based on sustainable, healthy and generative products and services, the shift to sustainable consumption could be accelerated and the long-desired “consumer pull” for sustainability could see daylight.
women entrepreneurs (7) women (5) entrepreneurs (4) women's issues (4) entrepreneurship (3) innovation (3) multi-tasking (3) women in business (3) culture (2) economy planet creativity (2) entrepreneur (2) failure (2) focus (2) perfectionism (2) Facebook culture leadership entrepreuership women (1) brain (1) business (1) consumer (1) design (1) distraction (1) emotional intelligence (1) family (1) financial crisis (1) funding (1) government (1) groups (1) implementation (1) intelligence (1) intuition (1) motherhood (1) mothers (1) networking (1) organizational change (1) psychology (1) scaling (1) scaling new products (1) shift (1) smart girls (1) solopreneur (1) success (1) sustainability (1) teams (1) trait (1) ventures (1) weaving (1)